New Step For New Begining(tourism year 2011)

As the topic mentioned,the country Nepal has started a step ahead providing the name "TOURISM YEAR 2011". Main target of this program is to wel-come a big mass of tourist to show one of the very beautiful country of the world. And Nepal Tourism Board (NTB) has aim to provide their service and want to show dis heaven to not less then one million people. From the very begining it has shown it's sign of success.Because from the very begining tourist started to visit a very beautiful country Nepal.
Nepal is a very beautiful country. Trourist can enjoy almost all kind of climate and places which resembles different part of the world. Like Mountain region, a very plane rigion hilly region rivers deserts trekking area and many more things.
The very importent thing which can entertain all people is hospitality of Nepal.Nepal is the country which gives best hospitality to thir guest. Because of hospitality of Nepal people shows their intrest to visit nepal again and again.
And we hope that all the organiser of NEPAL TOURISM YEAR 2011. And we wish a very successfull program.

Nepal-one of the best tourism destinatiom

Nepal is renounced as one of the best tourism destination in the world. Rich tourism resources of the country determines the great tourism potentilities of nepal. Natural and cultural diversities are basic tourism products of nepal.
1. Cultural Diversity
cultural heritage refers to intelectual creative skill of human being throughout the ages. The cultural heritage and diversities of nepal incudes features and variation in people's religion, language,custom and tradition, arts and crafts, festivals and fairs, foods and drinks, dress and ornaments etc. Tourist wants to observe both tangible and intangible aspects of cultural diversities of nepal are as follows:
a. Peple:
The caste and ethnic groups of people live in nepal. 59 ethnic group and different cast of people live all over the nepal.

b. Religion:
The religious diversity is also the attraction of nepal. Hindu, Buddist, Muslim and christian are major religious people of nepal. They live with harmonious environment. Religious tolerence is also the specific features of neplease culture.
c. Arts and crafts:
The country is proud of esthetic and attractive arts and crafts of Nepal. sculpultures, wooden arts, bronze arts, paubha painting, stupas, monastries, palaces, pagoda temples,thanka paintings etc are the attraction of the Neplese art and craft.
d. Fair and festivals:
Fairs and festivals are also the attraction of neplease culture. Festivals of different ethnic groups and natonal festivals like Lhosar, Magi, Uddhauli,Uvauli, Chhat, Dashain, Tihar are the major festivalsof nepal.
The diversity in unity is wonderful features of neplease culture. tourist wants to enjoy and taste the Neplease cultural diversity.

Definitions of tourism

"The total of operation mainly of economic nature directly related to the entry stay and movement of foreigners inside and outside a certain country, city or region."
-Herman Van Schullard (1990, Australian economist)

"Tourism is a sum of 'phenomena' and relationship arising from travel and stay of non-resident and are not connected with any earning activities."
-Walter Hunziker and Kurt Kraft (1993, Swiss professor)

"Tourism is the temporary or short term movement of people to destination to out side the places where they normally live and work their activities during their stay as these destinations. It includes the movement of any purpose as well as day visit or excursion (journey).
-Tourism Society of England, 1976

"All the comprising activities within the journey out side the usual environment not more than one year for leisure, business and any other purpose."
-United Nation Statical Commission, 1993

"Tourism is an activity of person traveling to and staying in place outside their usual environment for not more than one consecutive year for leisure, business or any other purpose"-World tourism Organization, WTO1993

Quantified Targets (nepal tourism year 2011)

1.One million annual international arrivals.
2.Dispersal of at least 40% of the international tourists into emerging and new tourist areas.
3.Encourage additional investment on tourism infrastructures.
4.Develop mechanism to record domestic tourism activities.

Promotional Strategies(nepal tourism year 2011)

1. Focusing marketing and promotion activities on regional and emerging markets,
2. Exploration of new tourism potential market segments,
3. Highlighting the tourism brand: Naturally Nepal once is not enough!,
4. Enhancement of air connectivity with the regional, emerging and potential markets,
5. Lobbying with the government for sufficient budget allocation to improve and expand, tourism related activities infrastructures in existing and new tourism areas,
6. Attract and encourage private sector for investment in tourism sector,
7. Capacity building of human resource involved in tourism,
8. Lobbying with the government for effective intervention in domestic tourism, development e.g. amendment in the Transportation Act,
9. Promotion of domestic tourism by endorsing Leave Travel Concession (LTC) by the Government, and
10. Organize major sports/events in association with tourism associations and stakeholders, during the Nepal Tourism Year 2011.(At least one event in a month)

Institutional Arrangements (tourism year 2011)

A. Main Organizing Committee

Considering the magnitude of the campaign, the Government of Nepal has formed the Main Organizing Committee under the convener-ship of Hon’ble Minister for Tourism and Civil Aviation. The Committee has Hon’ble Vice Chairman of National Planning Commission as the Joint Convener and Secretaries of various line Ministries; Chief of Metropolitan, Sub-Metropolitan cities and Municipalities; presidents of trade, travel trade and other related associations and institutions are nominated as Members. Chief Executive Officer of Nepal Tourism Board has been designated as the Member-Secretary of the Committee.

B. Sub-Committees

In order to accomplish the objectives of the campaign, the following Sub-committees are formed to prepare specific strategies, programs, activities:

1. Policy Advocacy Sub-committee

2. Physical Infrastructure and Coordination Sub-committee

3. Product Improvement and Development Sub-committee

4. Events, Festivals and Activities Management Sub-committee

5. Marketing, Promotion and Publicity Sub-Committee

6. Human Resource Capacity Building Sub-Committee

7. Aviation and Transport Co-ordination Sub-Committee

8. Resources Mobilization and Monitoring Sub-Committee

9. Nature and Culture Heritage Sub-Committee

10. Legal Affairs Co-ordination Sub-Committee

11. Diplomatic Concerns Co-ordination Sub-Committee

12. Political Affairs Co-ordination Sub-Committee

13. Crises Management and Security Co-ordination Sub-Committee

14. Mountain Tourism Co-ordination Sub-Committee

C. Regional Sub-Committees

1. Eastern Development Region Sub-Committee

2. Central Development Region Sub-Committee

3. Western Development Region Sub-Committee

4. Mid-western Development Region Sub-Committee

5. Far-western Development Region Sub-Committee

D. Secretariat

Nepal Tourism Board(NTB) has been entrusted to function as a secretariat of the NTY 2011.

Objectives of the campaign(tourism year 2011)

1.Establish Nepal as a choice of premier holiday destination with a definite brand image,
2.Improve and extend tourism related infrastructures in existing and new tourism sites,
3.Enhance the capacity of service renders,
4.Build community capacity in the new areas to cater the need of the tourists, and
5.Promote domestic tourism for sustainability of the industry